# Friday, October 30, 2009

"TWO KIDS EAT FREE" PROGRAM EXTENDED AT BOSTON MARKET

The "Kids Eat Free" wars continue as Boston Market extends their "Two Kids Eat Free" per one adult purchase offer on weekends through January 2010

GOLDEN, Colo. (October 29, 2009) — Boston Market today announced that its widely popular "Two Kids Eat Free" dining program will be extended past October 31, offering customers the same great deal every weekend (Saturday and Sunday) between November 1 through the end of January 2010. During the program’s initial launch, more than 550,000 free kids’ meals were enjoyed by Boston Market guests.

The company, known for providing nutritious home-style meals, was the first to launch a national program where two children, ages 14 and younger, could receive a free kids’ meal all day, every day with only one adult purchase of $6 or more. The number of free kids’ meals doubles to four with the purchase of a Family Meal.

"The overwhelmingly positive response from our customers tells us we’ve struck a chord. Everyone wants greater value for their dollar and more time with their families," said Lane Cardwell, CEO, Boston Market. "Coordinating schedules is always a challenge, but weekends are family time, and Boston Market wants to help make family mealtime a reality by continuing to offer the ‘Two Kids Eat Free’ deal on weekends and providing delicious, nutritious meals at an excellent price point."

Boston Market Kids’ Meals, which cost between $3.79 and $4.29, come with a choice of entrée, a small side, a kid’s size beverage and cornbread. Entrées include favorites such as chicken drumsticks, roasted turkey, meatloaf and Mac & Cheese.

The "Two Kids Eat Free" weekends offer is valid for up to two kids per $6 minimum purchase and is available at all 522 Boston Market locations for dine-in, carry-out or drive-thru orders on Saturday and Sunday from November 1 – January 30, 2010. The offer includes up to four free kids’ meals with the purchase of a Family Meal. The "Two Kids Eat Free" deal is not valid with any other discounts, coupons or offers. No coupon required, but kids must be present to claim their meals – we want to see their smiling faces!

For more information or to find a Boston Market restaurant near you, please visit www.bostonmarket.com.

Friday, October 30, 2009 9:52:08 PM UTC
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